About Us

Our Story

Every business had a beginning and that beginning always had a deep seeded motive. Why do we do what we do in the fitness industry? In an effort to change lives and to revolutionize the fitness industry I founded Survival of the Fittest in 2004. We do many things but, above all, SOF was created to help people achieve greater health and wellness! Our stated mission is: To improve the health and happiness of our clients and community by providing the knowledge, accountability and motivation necessary to produce lasting and positive change.

Our unique company culture is what separates Survival of the Fittest from the competition! Our culture is our greatest strength and our number one priority. We strongly believe in putting people over profits and this has proven to be an extremely effective business practice. Not only is it the right thing to do but it is also a more effective business practice. The current state of the gym industry is deplorable. We absolutely do not subscribe to the “Churn Them and Burn Them” fitness business philosophy. This is not a profit and numbers game for us. If you aren’t happy with our service and getting results then we aren’t satisfied. Our goal is always to develop a long lasting and loyal relationship with the people we do business with. We want you in our program because you want to be here not because you are locked into a contract. We are not happy unless you are and you can count on that!

Meet the Owner


“The only thing that holds us back from living the life of our dreams is that B.S. story we keep telling ourselves as to why we can’t achieve our goals. Most of us live unhealthy lives of quiet desperation and unhappiness. I know what it’s like to be sad and depressed. I also know what it’s like to feel like crap because I was overweight and unhealthy. Like most folks I know what it’s like to hate what I see in the mirror. Quite frankly it’s a horrible feeling and I don’t wish it upon anyone. I think the saddest part about it all is that it’s our own damn fault. We do it to ourselves. Well the good news is that you got yourself into this mess and you have the power to get yourself out of it too! Your life can change in an instant my friends. Are you ready to leave the pain and misery behind? Are you ready to achieve the body you’ve always wanted? Are you ready to feel healthy, energetic and alive? Helping people overcome their challenges to achieve true health and happiness is not only my passion but it’s my life’s purpose! You see, at a very young age I lost both of my parents due to lifestyle related health issues. My life has forever been deeply affected by their passing. I am on a mission to make the world a healthier and happier place! The best time to get started on your journey to greater health and happiness is always NOW. Let’s make 2017 your best year yet!”


The average individual requires Knowledge, Accountability and Motivation in order to succeed in life. Noticing a lack of any serious help in these areas in the fitness industry, we created a company that provided those somewhat intangible aspects.We don’t particularly care for the current industry standard and we set ourselves apart by doing things the right way. We believe in putting our clients’ needs first. We follow through and we follow up. We treat our clients with love and respect in all matters. We believe in always doing the right thing. We go above and beyond to ensure that the service we provide and our company as a whole is the absolute best. Our goal is not to be the biggest fitness company in the world but to be the best fitness company in the world! We define “the best” as helping as many people as possible achieve true health and happiness!


The DNA of Survival of the Fittest Health and Wellness is our philosophy and our culture. Our Company admires friendliness, good citizenship, honesty, integrity, loyalty, hard work, and the pursuit of excellence. We believe that this shared philosophy reinforces our cooperative accomplishments. We are forthright about the kind of company we strive to be. We dare to dream that the world can be a better place starting with us and now. Although we hail from all walks of life we share common goals and visions for our company. We strive to maintain a diverse and open minded culture that embraces and understands that our differences are our strength. We don’t like the status quo for our industry and we aim to change it. So as to lead by example we do things differently around here. We will spend the better part of our lives working and we will be damned if our company is anything other than an amazing, fun and fulfilling place to work. Our mission is clear and means something to us; this is about so much more than profits and paychecks. We believe that when we provide our clients with the best experience possible the rest will follow naturally. We take care of each other and watch each other’s backs. Our loyalty is as solid as it comes and we understand that we all have something to give and that it takes a village to survive and thrive. We believe in taking care of mother earth and promote sustainability in every aspect of our business. We Keep It Real! We live adventurously and chase our dreams with wild intrepid abandon. Everything we do and create is done with class and genuine artistry. We are clean, organized, calculated and polished. Love is our guide and compassion, our fabric. Understand, we prefer peace but if necessary we will go to war and we will win. We are Lovers and Fighters. We are a Legion of enlightened beings operating at an elevated state and we are on a mission to realize our vision. We are among the few who are adapting to the fast-coming and ever-present change and we are the gatekeepers to the new dawn. We have a much higher calling and look to the stars as we are rooted to the ground beneath our feet. We operate on a specific and different frequency. We are a community that is proud of who we are and what we do. We are the change we want to see in the world! We are Survival of the Fittest!


Please understand a few things about what we are and are not. We believe in being honest and transparent from the very start. We are the best fitness program in town because we care more. We are a compassionate corporation that strives to improve the lives of everyone around us. We are motivated and passionate about helping people. We are true professionals that run a results driven program. Our program is exclusive and elite. We expect you to put forth a good effort. We expect you to show up and workout hard. We expect you to follow your diet. We expect you to honor your commitments. We are leaders, mentors, teachers, coaches and givers. We are honest and ethical and we believe in always doing the right thing. We are here to help you achieve greater health and happiness!


We are not the biggest fitness program in town. We are not the cheapest fitness program in town. Although everyone needs to make a living we are not solely motivated by profits and paychecks. We are not amateurs and scammers. We are not open to the general public and we do not accept everyone into our program. This is not a come workout when you feel like it program. We do not expect you to be perfect. We are not drill sergeants. We are not average. We are not takers. We are not your standard corporate gym. We do not want to take your money if you aren’t going to follow through and get results.

Thank you SCV for voting us Best Personal Trainer, Best Boot Camp, Ultimate Female Fitness Professional and Ultimate Male Fitness Professional!

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